Exploring Bernstein's E-commerce Journey with Eqwep: Q&A with Bernstein's CEO, Yannick Huegle

 

In this Q&A session, we delve into Bernstein's e-commerce strategy and its collaboration with Eqwep to gain insights into how they are navigating the dynamic digital landscape. Eqwep is a disruptive frontrunner in consolidating a fragmented offering and creating a new DTC online market for kitchen and bathroom establishments, reinventing the way people buy kitchen and bath fixtures and fittings in a customer-centric journey.

 

Market Position and Future Vision: Could you describe Bernstein's current market position in the Middle East, and what is the company's vision for the future in this region?

Y.H. - "In Germany, Bernstein has already established itself as a leading direct-to-consumer brand for luxury bathroom design products. In 2023, with our partner Eqwep, we're starting to enter the Middle East market. Our goal is to become the go-to brand for affordable luxury bathrooms in that region quickly."
 

E-commerce Influence: In what ways do you foresee e-commerce shaping Bernstein's future growth and development?

Y.H. - "We strongly believe in the benefits of online shopping. Bernstein has already positioned itself as a dominant player in the European online market.. With this experience, we're ready to provide our products online all over the world. Online shopping is the engine driving our global growth."

 
E-commerce Strategies and Eqwep Collaboration: What specific actions or strategies has Bernstein implemented to leverage e-commerce for driving sales and enhancing brand visibility? How does your collaboration with Eqwep align with and contribute to these strategies?

Y.H. - "Our strategy is about being everywhere our customers look for bathroom ideas, whether it's on big online marketplaces like Amazon or on social media sites like Facebook, Instagram, and Pinterest. Our partnership with Eqwep fits perfectly with this approach, as we believe Eqwep will become the top place to find bathroom products online in the Middle East in just a few years. We're fully committed to being a part of this exciting journey."


Online Brand Distinction: How does Bernstein set itself apart from competitors within the online marketplace?

Y.H. - "At Bernstein, we take pride in offering exclusive in-house designed products at unbeatable prices, which makes us stand out from other online sellers. Our unique selling point allows everyone to enjoy a special designer bathroom experience that you can't find anywhere else. We also focus on special materials like mineral cast  to emphasize our commitment to being unique."

 

Key Benefits for E-commerce Customers: From the perspective of e-commerce consumers, what key features and advantages does Bernstein believe Eqwep effectively provides for your brand's online customers?

Y.H. - "From the customer's point of view, Eqwep provides a one-of-a-kind service. You can easily buy any Bernstein product online and arrange for professional installation by certified experts. We believe this will revolutionize the industry. There are now no more reasons to hesitate when buying complex products like a Smart Shower Toilet online. It's as easy as buying a new piece of furniture."

 Bernstein's approach to e-commerce, especially through its collaboration with Eqwep, shows how vital it is to connect with customers where they spend their time, provide a top-notch brand experience, and stay in tune with changing digital shopping habits. With a strong focus on differentiation and customer satisfaction, Bernstein is well-positioned for continued success in the competitive online marketplace, bolstered by its collaboration with Eqwep.

 

Eqwep offers a hassle-free shopping experience for bathroom and kitchen renovation and furnishings. Our all-inclusive approach includes fixing parts and fixtures, making it easy for customers to complete their purchases. Our team of experienced designers and industry experts ensure that shopping is effortless, and installation is hassle-free. We offer a wide variety of eco-friendly and luxurious toilets at great prices, with brand warranty, and easy installation options. Customers in Dubai, Abu Dhabi, and other parts of the UAE can enjoy 3-day delivery, with multiple payment options available. 

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