Exploring Duravit's E-commerce Journey with Eqwep: Q&A with Duravit’s CEO, Stephan Tahy

 

In this Q&A session, we delve into Duravit's e-commerce strategy and its collaboration with Eqwep to gain insights into how they are navigating the dynamic digital landscape. Eqwep is a disruptive frontrunner in consolidating a fragmented offering and creating a new DTC online market for kitchen and bathroom establishments, reinventing the way people buy kitchen and bath fixtures and fittings in a customer-centric journey.

 

How would you describe the current market position of Duravit? And what does the future outlook look like for the company?

S.T.- "We are a truly German based global player exclusively positioned in the premium, high end segment and with our vision, upgrade your everyday, first choice for bathroom living spaces. We have been growing strongly globally the Middle East and are on our path to exceed $1 bn in turnover."
 

In what ways do you see e-commerce influencing the future growth and development of your company?

S.T.- "E-commerce has been the ultimate channel of growth globally. Customer behavior is evolving, with e-commerce becoming a preferred source for orientation, guidance, and information before potentially visiting a showroom. This trend is irreversible, cutting across all industries, including the sanitary industry. While showrooms still play a crucial role in some parts of the world, we focus on capturing the customer journey and embracing a multichannel approach, with flagship stores leading the way."
 
What specific strategies or initiatives have you implemented to leverage e-commerce to drive sales and increase your brand’s visibility? And how does your collaboration with Eqwep achieve any of these initiatives?

S.T.- "We believe in meeting the customer where they seek inspiration and make purchases. Eqwep represents the premium e-commerce channel for us in the Middle East. They offer a unique selling approach, including installation services, which aligns perfectly with our brand values of design, well-being, excellence, and sustainability. The high-quality environment of Eqwep provides the ideal stage for a brand experience that meets and exceeds customer expectations. Our collaboration with Eqwep not only aligns with our overall strategy to be where our consumers are but also enhances our brand experience online."

How do you differentiate your brand from competitors in the online marketplace? 

S.T.- "Our brand DNA, which includes design, well-being, excellence, and sustainability, gives us a unique positioning in the competitive landscape. However, what truly sets us apart is our commitment to delivering fantastic content. This content not only underpins our values but also makes us stand out within the online marketplace."

 

What are the key features from a professional consumer point of view that you find eqwep.com solves for your brand’s e-commerce consumer?

S.T.- "Smart shopping experience with intuitive guidance to navigate, orient and shop. Easy approach for inspiration and getting the buying process finalized with very few clicks and certainly premium content and the chance of having an installation service which I am not aware of this service globally as part of an e-commerce platform. This is a unique customer promise for satisfaction which we always thrive for. To be unique, offering outstanding customer solutions combined with highest brand experience. That's why we partner with the best retailers in the world covering all channels and aim to become their strategic reliable partner."

 
Duravit's approach to e-commerce, as exemplified by its collaboration with Eqwep, demonstrates the importance of meeting customers where they are, providing a premium brand experience, and staying ahead of evolving consumer behaviors in the digital age. With a strong focus on differentiation and customer satisfaction, Duravit is well-positioned for continued success in the competitive online marketplace, bolstered by its collaboration with Eqwep.

 

Eqwep offers a hassle-free shopping experience for bathroom and kitchen renovation and furnishings. Our all-inclusive approach includes fixing parts and fixtures, making it easy for customers to complete their purchases. Our team of experienced designers and industry experts ensure that shopping is effortless, and installation is hassle-free. We offer a wide variety of eco-friendly and luxurious toilets at great prices, with brand warranty, and easy installation options. Customers in Dubai, Abu Dhabi, and other parts of the UAE can enjoy 3-day delivery, with multiple payment options available. 

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